The ABC’s of content marketing in India

Content marketing is amongst the most popular marketing strategies in the world today. Defined as any format of marketing which involves the creation, publishing and sharing of content with a view to acquire customers. Content marketing as a principle is not new. In as early as 1895 John Deere launched a magazine titled The Furrow providing information to farmers on becoming profitable. One key aspect of content marketing is obviously the content. While it is obvious that the content being developed has to be inline with the product or service being marketed, there are some subjects which can act as an ideal support. Read on to know about the ABC’s of those subjects for India.

The stats behind Pinterest [infographic]

Another Infographic; this time from Wishpond, a team which provides a platform for social contests. As Pinterest continues to grow, more businesses are looking for an opportunity to share their users scrap-booking space. It seems to be a great platform for targeting women with children as 80% of the users of Pinterest are women and 50% have children. Apparently people also prefer associations with brands more on Pinterest, with 43% versus 24% of Facebook.  

God made a farmer

Brilliant Super bowl insert by Ram Trucks. This is what ads are about. Full voice over text below And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer. God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer. God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday

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Digital agencies – why are we scared of performing?

Why do digital agencies offer complete resistance to ROI or performance based models of marketing? Instead why are agencies and Internet companies adopting ‘soft bullying’ methods to increase digital spends and increase revenue? There has been a recent glut of press releases and statements made about how marketers would be substantially increasing the spends in their marketing budgets for the digital medium. Forester recently released a report which said said that marketer spend on Interactive is expected to grow to $55 billion by 2014. Impressive analysis and seemed quite logical, What no published story about the report mentioned, was that possibly TV would possibly grow to. Along with this report there was a commentary started in the digital marketing space in India – with experts suggesting that the digital spends would increase from 1-2 % to 10% and beyond. The major problem with this type of posturing is that the agencies and Industry bodies are speaking independently, and not with

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@Twitter – an effective marketing channel – as told by the Mars Lander.

The NASA Mars Lander was a highly watched experiment, by the world’s scientific, space faring and geological community. The possibility of life on the Red Planet, and any fears of attacks from Martians, due to constant jibes by Bugs Bunny have to be inspected! (And kids if you don’t know what I’m talking about here, you need to watch some Looney Tunes – the Original ones ) It is another fact of this whole operation that the digital marketing community should also look at this project, as a correct way of how to propel a subscription based model of providing information. Ok let me give some details, Phoenix – the Mars Lander – created a Twitter profile and was twittering away through all of the 5 months of its mission, till its demise on the 10th of November. Ok so it wasn’t twittering itself, the Mission crew created the profile, but the point is that it was a simple way

read more @Twitter – an effective marketing channel – as told by the Mars Lander.