Content marketing is amongst the most popular marketing strategies in the world today. Defined as any format of marketing which involves the creation, publishing and sharing of content with a view to acquire customers. Content marketing as a principle is not new. In as early as 1895 John Deere launched a magazine titled The Furrow providing information to farmers on becoming profitable.

One key aspect of content marketing is obviously the content. While it is obvious that the content being developed has to be inline with the product or service being marketed, there are some subjects which can act as an ideal support. Read on to know about the ABC’s of those subjects for India.