Building a Sustainable Brand

As defined in a dictionary Sustainability is the ability to exist constantly.
As we examine the world today, the principal is applied to our world and our environment and the ability of the biosphere and humanity to coexist.

What, however, is a sustainable brand? Obviously an attention to the environment is key, but what is sustainability from a brand and business perspective?

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Stranger in a strange land

An unusual set of circumstances had me making some additions to my technology surroundings the last couple of days. My OS X computing serenity was disturbed by the need of running a Windows version of an app (looking at you Powerpoint Mac and your inability to embed fonts) caused me to run Windows 10 in Bootcamp. To compound that horror, today I went out and bought an Android phone.

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