I am a digital marketing strategist, digital business leader & digital solutions architect with over 16 years of experience in digital technologies in roles covering solution development, execution and operations leadership.
I possess a keen & practically usable understanding of technology and upcoming internet and marketing tools and trends and am adept at leveraging the same while designing and executing campaigns targeting niche as well as mass segments of the Internet population.
I have worked on marketing programs and digital strategies for some of India and the worlds largest brands across multiple industries, including - Airtel, Pepsi, MakeMyTrip, Levi’s, Microsoft, Nokia, and The Oberoi Group of Hotels.
My skills and experience cover
- Digital and CRM Planning & analytics experience across categories
- Leading cross-functional project teams with a hands on or mentoring approach as the situation demands
- Plan and execute digital transformation projects
- Digital & CRM program design, deployment & management
- Optimisation of communication, UX and media, based on insights from owned, earned & bought media
- Develop digital strategies for new business
- Solution Design for technical solutions for marketing problems
All content on this site is my own opinion, and does not reflect the opinion of anyone else including my employers or any referring or referred sites.