The NASA Mars Lander was a highly watched experiment, by the world’s scientific, space faring and geological community. The possibility of life on the Red Planet, and any fears of attacks from Martians, due to constant jibes by Bugs Bunny have to be inspected! (And kids if you don’t know what I’m talking about here, you need to watch some Looney Tunes – the Original ones ) It is another fact of this whole operation that the digital marketing community should also look at this project, as a correct way of how to propel a subscription based model of providing information.